UX Audit: Identifying Weaknesses & Boosting Conversion Rates

Effective UX Analysis

Over 20 years of UX experience for measurably better user experiences

Digital applications and websites grow over the years—and with them often come inconsistencies, unnecessary complexity, and barriers to use. This leads to uncertainty about actual user-friendliness, and decisions are often based on gut feelings rather than data. In our UX/UI audit, we systematically analyze where users encounter roadblocks and identify opportunities for optimization in your application. As one of the top 3 leading owner-managed platform agencies in Germany, we combine in-depth UX expertise with technical know-how and years of project experience.

Process

Here's How We Conduct a UX Audit

Understanding Your Business Needs

Together, we’ll identify the target audiences, use cases, and user needs during a short requirements and alignment workshop. This helps us better understand the users, workflows, and requirements, and evaluate the website or product in the proper context for the audit.

Measuring the User Experience

We want to understand how real users actually experience your website, online store, or software—where they hesitate, try to find their way, or get stuck. To do this, we combine moderated walkthroughs with an AI-powered simulation. We keep user needs in mind just as much as your business goals.

Evaluate according to recognized standards

In addition to qualitative criteria, there is a need for clear standards against which your website, online store, or software can be evaluated. Our UX experts assess these based on Jakob Nielsen’s 10 usability heuristics and accessibility according to the four WCAG principles. To provide a clear overview, we classify the findings by severity and use them to derive recommendations for strategic measures and quick wins.

Develop a Targeted Strategy

The audit results help us develop a strategy and roadmap. Depending on the initial situation, this can range from quick wins on the current system to a complete relaunch with a new user experience. To determine the best course of action, we work together in a workshop to prioritize the measures based on their impact and effort required.

The result: Your list of actions

In the end, you’ll receive a polished, presentation-ready UX report containing all findings, screenshots, and a prioritized list of recommended actions. This will set you up for the next steps toward a successful website, platform, or software product.

Why do I need a UX audit?

Clarity Instead of Gut Feelings

A systematic analysis based on sound UX principles identifies weaknesses and areas of potential and allows them to be specifically identified.

Concrete measures instead of vague suggestions

We don’t just identify weaknesses—we provide you with concrete actions to take. These are grounded in our 20 years of UX experience and established UX principles. When prioritized, they form a strong foundation for a realistic roadmap.

Quick Wins Through a Clearly Defined Scope

We understand your business and your need to achieve visible results quickly. We focus specifically on quick wins and combine them with our technical expertise: actions that will lead your product or website to maximum success with minimal effort.

Our Audit Projects

See for yourself. These brands have taken off with us.

Our clients are ambitious software companies and manufacturers of technical products. We have supported some of them with brand development and management as they’ve grown from local startups into globally operating unicorns.

KSB

KSB: B2B marketing and communication for global champions

Strategic. Compelling. Visually powerful.

Celonis

Celonis: Intuitive UI design for complex software

Our user-centred interface helps users keep track of everything so the dashboard doesn’t become a data desert.

Gegenüberstellung von zwei SAP Interfaces von 2003 und heute

SAP Hybris

SAP Hybris: Software Interfaces since 2003 until today

As a lead agency, we have been shaping the design and software user experience in the SAP Hybris cosmos for over 20 years.

Kermi Shower Design

Kermi Shower Design: UX and Content Creation for a New Product Structure

UX and Content Creation for a New Product Structure: schoene neue kinder supported Kermi Duschdesign by developing a new sitemap and creating content to make the product portfolio more user-friendly.