GEO Agency Specializing in B2B

A holistic approach with an understanding of B2B business models

Using targeted Generative Engine Optimization (GEO), we optimize your content for ChatGPT, Gemini, Claude, Copilot, Meta AI, DeepSeek, Perplexity, and others. This way, we increase your brand’s visibility in AI responses and create new touchpoints along the customer journey. Generative Engine Optimization (GEO) requires the seamless integration of technology, editorial expertise, and strong brand management.

Long-Term Discoverability in AI Results

If you want to be visible in AI search results, you have to become a relevant source.

Services offered by agencies in the GEO sector often focus solely on optimizing content in the short term for individual search queries or specific AI systems. SNK goes a step further: Instead of writing for algorithms, we develop digital knowledge spaces that search engines and AI systems can recognize as relevant and trustworthy sources.

Those who simply want to optimize individual pieces of content for AI platforms will find what they’re looking for with many providers. Our goal is to create the structural foundations for sustainable AI visibility—through the intelligent integration of content, data, website architecture, and technical excellence.

With this approach, we lay the foundation for more AI mentions, greater visibility in generative search systems, stronger digital authority, and sustainable growth across all search channels.

Our Customers

B2B Search Launches with AI

GEO-optimization is particularly effective in B2B environments and the industrial sector. The more complex the product, the more likely it is that AI tools will be used for product research. Recent studies show that 94% of B2B decision-makers use AI tools for product research, 73% of all B2B buyers use AI to create initial shortlists, and the conversion rate for complex products is significantly higher in AI searches compared to Google searches.

From “Win the click” to “Win the answer”

The No. 1 Google ranking is supplemented by “citations” and “mentions” in the AI response and will be replaced by them in the medium to long term. Visibility now also occurs in responses, not just in the rankings.

Traditional KPIs such as search volume, clicks, and sessions no longer adequately measure GEO’s
success. For GEO, we look at the share of voice in LLM responses. If ChatGPT lists five competitors—but not us—when asked about the best tools, we have failed operationally.

Beat Köck, GEO & SEO Consultant at SNK

3 Leverage Points for AI Visibility

Technical Basis

Accessibility
Structured Data (schema.org & Feeds)
Extractability

Topical Authority

Depth of Content
Facts Instead of Clichés
Semantic Density
Precise Product Fit
Timeliness

Brand & Digital PR

Sharpened Brand
Consistency Across All Touchpoints
Earned Content and Listings
Coherent Profile for AI Credibility

Consistent messaging makes the AI brand tangible

Companies often lack a coherent profile for AI credibility, which means brands are not anchored in knowledge graphs and are therefore ignored in AI responses.

As an LLMO agency, we help develop a consistent narrative that:

is very precisely positioned—what messages are we sending to which audience?
is designed as a holistic brand experience—across all channels and throughout the entire customer journey.