Individual communication through marketing automation
How do you use data to target customers and interested parties?
In many B2B companies, the necessary data has long been available—scattered across CRM systems, websites, and individual campaign tools—but these systems don’t work together. The result: leads are contacted too late or with the wrong content, and sales and marketing end up working at cross-purposes. Marketing automation brings this data together and automatically ensures that every contact receives the right content at the right time through the appropriate channel—tailored to each individual, data-driven, and without any additional manual effort for your team.
Our Technology Partners
Your Technological Edge
We work with the leading marketing automation platforms that have proven themselves in the B2B sector—powerful, GDPR-compliant, and scalable. As a certified partner, we support you not only in selecting the right tools, but also in their implementation, integration, and day-to-day use.
Expanded Toolset
For custom system environments, we supplement marketing automation platforms with integration tools such as Zapier, Make, or n8n. These tools are used when additional line-of-business systems, internal tools, or niche applications need to be connected that aren’t covered by the standard integrations offered by HubSpot or Marketo—such as industry-specific ERP systems or in-house applications. Upon request, we also work with solutions such as Salesforce Pardot, ActiveCampaign, or Evalanche.
Digital agency for B2B
What we achieve for you with Marketing Automation
- Personalized and individual addressing of B2B target groups
- Sales support through lead generation, lead nurturing and lead management
- Stronger customer loyalty through a particularly positive customer experience
- Increased efficiency in sales & marketing through automation of repetitive tasks
- Measurability of marketing measures (ROI)
- Increased productivity of sales and marketing teams
More power for marketing & sales
Marketing automation software not only automates campaigns, but also makes the day-to-day work of your marketing and sales teams easier. Recurring tasks can also be automated, e.g. data management and lead evaluation, and stored with intelligent workflows. This saves time and also reduces the error rate.
Smart Outbound & Agentic Workflows
Harness the full potential of modern go-to-market technologies for your outbound strategy. By integrating CRM platforms with tools such as Apollo, Clay, Leadfeeder, or Leadinfo, you can automate outbound processes from start to finish. Whether it’s intelligent lead enrichment or complex “agentic workflows” via platforms like n8n—there are no limits to automation when it comes to converting leads more efficiently and continuously filling your pipeline.
Lead generation and lead management
As an online marketing agency, we support you in generating new leads through inbound marketing measures and content marketing and converting these leads into customers with effective lead management. We advise you on the selection of suitable marketing automation software, assist you with the technical implementation and set up initial campaigns with you.
Automated multichannel campaigns
The software solutions, such as Marketo or HubSpot combine CRM, web analytics, campaign management and communication tools on a single platform. Based on consolidated data and user behavior, multi-level campaigns can be planned, implemented, and controlled with the help of a marketing automation platform. Predefined workflows deliver the appropriate content for the various channels such as email marketing, social media campaigns or pay-per-click campaigns.
Our expertise goes beyond simply knowing how to use the tools:
We think in terms of processes, touchpoints, and target audience psychology—and ensure that technology becomes a genuine driver of growth rather than an obstacle.