Global Brand Refresh & Design System

We have evolved the TrueCommerce brand and transformed it into a modular design system that empowers international teams and takes the digital user experience to a new level.

The Project at a Glance

For the global supply chain specialist TrueCommerce, SNK developed a comprehensive brand refresh that evolved and sharpened the brand identity and transformed it into a scalable design system. Despite the complex coordination required across six time zones, the project resulted in a modern UX/UI design for the website relaunch as well as a comprehensive asset library, including global templates. The project’s success ensured global brand consistency and, thanks to high customer satisfaction, led to a long-term partnership.

Who is the customer?

TrueCommerce is a leading international provider of digital solutions for connecting trade and delivery processes. The company helps organizations worldwide automate and streamline their supply chain and e-commerce solutions. With a presence spanning multiple continents, TrueCommerce is a key player in global B2B commerce.

What was the assignment?

TrueCommerce didn’t want to reinvent its brand, but rather to build on it in a targeted way. Our task was to refine the existing design and transform it into a consistent, scalable system - including the UX/UI for the website as well as all key assets and templates for global use.

Our Services

Our Services
01

Brand Design
- Strategy Workshop
- Brand Style Guide
- Design Direction
- Design Library
- Visual Assets
- Templates
02

User Experience
- UX Audit
- UX / UI Design
- Information Architecture
- User Journeys and Wireframes
- User Interfaces
03

Project Management
- Agile Project Management
- Support

The Challenge

Stakeholders from six time zones had to be brought together within a tight timeframe and guided toward clear decisions. Rather than engaging in lengthy rounds of coordination, the goal was to quickly establish a common direction and implement it consistently.

Global Synchronization:

Coordinating decision-makers across six time zones (including the U.S., the U.K., and the Philippines) required the highest level of efficiency, as meetings were often only possible within 1–2-hour time slots.

Strategic C-Suite Alignment:

Differing visions among senior management regarding the brand’s future were aligned through targeted workshops in order to establish a clear, shared direction for its evolutionary development.

Technical Integration:

In order to meet the ambitious launch deadline later that same year, the design system and asset library had to be documented with such precision that the internal development department could implement them without errors.

Solution & Approach

1. Brand Evolution Rather Than Revolution

We purposefully refined the existing brand to maintain brand recognition among partners while establishing a modern look. This involved a subtle tweak to the logo and the design of abstract visual elements derived directly from the logo’s geometry.

2. High-End UX/UI System

In parallel with the brand development, we designed the UX/UI for the new website. The goal was to directly translate the brand’s logic into the digital user experience and create a clear, consistent structure for content and interactions. Working closely with TrueCommerce’s in-house team, the designs were seamlessly integrated and technically implemented.

In doing so, we delivered not just static designs, but a modular system:

37+ modular components: A comprehensive set, fully documented, including acceptance criteria and UX testing.
Seamless handoff: The in-house developers were able to directly implement SNK’s “Painted” concept from a technical standpoint.

3. Global Asset Library & Enablement

To make the brand scalable worldwide, we built a comprehensive library of assets and templates:

Content Power: Creation of all illustrations, icons, and an extensive video library.
Template System: Development of over 30 white paper cover designs, e-book templates, and social media assets.
Global Rollout: Through info sessions and a clearly structured style guide, we empowered the global marketing teams to handle branding independently.

“SNK was a true partner in our recent website redesign and brand evolution. They delivered a clean, modern design with a refined color palette that instantly elevated our look and feel. What stood out most was their ability to strike a balance between creating something refreshing and contemporary while retaining the elements that make our brand recognizable.”

Amanda Brown Senior Director, Corporate Communications, TrueCommerce

Conclusion

A targeted brand refresh gave rise to a dynamic design system whose impact extends far beyond the website. The brand was refined, made more tangible, and translated into a scalable framework that works in everyday life.
Thanks to the strategic consulting and the high quality of the deliverables, the partnership has evolved from a one-off project into a long-term collaboration.

Ready for the next step in your brand's evolution?