Hirschmann Automotive

A Future-Ready E-Commerce Platform with an Optimized Customer Journey

Hirschmann Automotive is an international automotive supplier and specialist in connectors and sensor systems that wanted to transform its established online store back into a true sales tool.

The goal was a modern e-commerce platform that displays SAP product data accurately and consistently, meets the highest security standards, and guides B2B customers quickly and clearly through the ordering process.
In short: a store that keeps pace with the business.

Our Services

Our Services
01

User Experience
- UX Audit
- Discovery Workshops
- User journey wireframes
- UX / UI Design
02

Development
- Requirements Management
- Technical Design
- Technical setup
- Technical Implementation
- Interfaces to Third-Party Services
03

Project Management
- Coordination of all trades involved
- Account Management
- Requirements Management
- Prioritizing Tasks

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The Project at a Glance

The Task

Replace the old online store with a Magento platform that integrates bidirectionally with SAP. Product, inventory, and customer data should always be accurate; order processes should run more efficiently; and B2B customers should be able to both make purchases and order samples with ease.

The Challenge

SAP data is sensitive, and security was non-negotiable. At the same time, the new solution had to integrate seamlessly into the existing system landscape and be managed reliably throughout the long project timeline without compromising speed or quality.

Our Solution

UX & Concept Development

In joint workshops, we refined the requirements and clarified priorities. Building on that, we created wireframes and a UI design that neatly structures complex product information and guides B2B customers through the ordering process in a targeted manner.

Technical Implementation & Integration

We migrated the platform to Magento and tightly integrated it with SAP. Through the bidirectional interface, product data, inventory levels, and orders remain consistent and up-to-date across all systems, ensuring reliability.

Conclusion

Hirschmann Automotive now has a scalable Magento store with seamless SAP integration, a consistent database, and a clear B2B customer journey, including sample ordering. Ordering processes run more efficiently, the platform is technically stable, and it is ready for the next phase of expansion.

Ready for the next step?

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