The right connection for AVS Römer - also in design
Brand development and a new website for a hidden champion from the Black Forest.
The task
An appearance that convinces clients and candidates
"Part of your success" is not just a catchy slogan at AVS Römer, but a value proposition that they live by: The high-quality valves, fittings, sensors and pumps form the backbone of numerous challenging applications in food & beverage, the industrial environment and life science applications as parts and components.
With our extensive branding work, we are adding the missing piece: a brand that corresponds to the product quality in terms of visual appearance, user guidance and content - and is visually appealing at first glance on the website, advertisements and out-of-home and immediately captivating in terms of content.
The solution
A brand as diverse as the company's product world
The new corporate design makes the abstract brand identity visible and tangible at first glance. The central, creative idea: The slogan "Part of your Success" is the visual guideline of the new, modular logo, which is composed of the contours of the AVS Römer components, always new, always different. The slightly adapted AVS "raspberry red" together with the new "pearl night blue" creates a modern color scheme with a high recognition value. Modern typography and imagery complement the corporate design.
Bringing the brand to life
The entire new brand identity is rolled out on the relaunched AVS Römer website, which is now available in five languages. But it doesn't just look good: Our UX design places particular emphasis on simple and emotional communication as well as intuitive user guidance. The journey to the right product is quick and intuitively understandable. We also maintain and optimize the website on an ongoing basis - for example, by establishing a blog and integrating new, digital forms for easier interaction, booking, reservations and other next best actions.
