SUSS Brand & Website Relaunch

Digital Platform for a Global High-Tech Leader in the Semiconductor Industry

The Project at a Glance

SUSS wanted to redesign its central website as a global platform for its brand, products, investor relations, and employer branding. The goal was to create a scalable, technically robust, and user-friendly solution based on Ibexa DXP that would organize complex content, consistently engage global audiences, and meet regulatory and organizational requirements.
SNK managed the website relaunch holistically, from brand and storytelling strategy through UX design and content creation to technical implementation and global governance.
 

Our Services

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01

Brand Strategy

- Market & Competitive Analysis

- Employer Branding & Employee Value Proposition

- Employer Branding Slogan Development (“Breaking Barriers. Together.”)

- Storytelling Framework & Stakeholder Interviews

02

UX & Content

- UX audit, information architecture, user journeys & wireframes

- UX/UI design, including career websites

- Content strategy, SEO-optimized content

03

Technical Implementation

- Technical design & implementation based on Ibexa DXP

- Multi-domain & multilingual (6 languages, including Asian characters)

- Integration of EQS live data (stock market & investor relations)

- Performance optimization & tracking setup

04

Project Management & Governance

- Agile, global coordination of stakeholders

- Quality and release management

- Ensuring on-time implementation

Color System

Color System

Product Card

Product Card

Brand integration

Brand integration

Brand Integration

Brand Integration

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The Challenge

Global stakeholders, tight deadlines, and cross-departmental coordination processes required precise, interdisciplinary project management. UX, content, strategy, and development had to be integrated in parallel, in an agile and consistent manner, all while meeting the strict quality and governance requirements of an international high-tech corporation that needed a future-proof enterprise CMS architecture.

Strategy, Storytelling, and Employer Branding

In Phase 1, we developed the strategic foundation for the brand and communication. Discovery workshops and interviews with international stakeholders (including APAC, Product, and Sales) distilled the requirements into a clear storytelling foundation. In addition, we created a target-audience-specific employer branding strategy, including tone-of-voice guidelines and the employer branding claim “Breaking Barriers. Together.”

UX, Information Architecture & Content

Using storytelling as our foundation, we designed the entire information architecture, from sitemaps to wireframes. This allowed us to structure complex content in a way that is easy to understand and engaging. At the same time, an SEO audit and content strategy laid the groundwork for visibility and a consistent user experience, from the product to the brand.

Technical Implementation & Governance

In Phase 2, we completed the technical implementation of the platform in three months. We chose Ibexa DXP as the technological foundation to effectively implement the UX/UI design and efficiently manage the complex multilingual requirements (including Asian characters). The seamless integration of EQS live data, along with a precise performance setup, ensured the platform met its high functional requirements. Together with the client, we prioritized key MVP features, while less time-sensitive items were deferred. Clear management and close coordination ensured on-time implementation.

Conclusion

Today, SUSS has a digital platform that consistently integrates its brand, technology, employer branding, and investor communications. Thanks to the scalability of Ibexa DXP, complex content is clearly structured, manageable on a global scale, and implemented in compliance with governance requirements. The result is a digital hub that meets the standards of an international high-tech leader-strategically sound, technically robust, and future-proof.

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