SAP Hybris Global Summit 2016

Planning and implementation of the annual Customer Engagement Event.

Stage Design

Hybris Unicorn

Public Sector Booth Design

Customer Value

Data Visualization

Customer Journey

Supply Chain

Business Model Innovation Booth

Artwork

Drag for more

The Secret Art of Customer Engagement

One visual world, endless possibilities: Turning e-commerce, digital marketing and CRM into a visual experience.

The task

Our long-standing client SAP Hybris commissioned us to plan and implement its annual partner and customer event. The event, which is always presented as a kick-off for the coming year, was intended to make the very theoretical e-commerce, digital marketing and CRM market exciting and thematically sustainable for the coming year.

The solution

Under the leitmotif "The Secret Art of Customer Engagement", we brought the abstract core themes to life: With a self-contained cosmos in which the brand and basic motif merge seamlessly. An endlessly variable visual world makes this cosmos tangible for visitors to the event.

Brand Storytelling

An experience on all channels

The thematic motif conveys a fascination for seemingly dry, technical topics. And on a wide variety of platforms:

Digital: Landing pages
Analog: Invitations
Visual: stage shows, light installations, presentations
Audiovisual: videos, bands, actors
Culinary: food stands and catering
Exhibition design: exhibition stands

All of these components ultimately result in the coherent overall picture of an outstanding event that optimally showcases the SAP Hybris brand and positions it thematically in a sustainable way - customer engagement done right!