A brand reimagined. Digital at its best.
Campana & Schott is repositioning itself - strategically, visually, and digitally. In collaboration with SNK, the company is developing a modern brand identity that creates clarity, builds trust, and delivers measurable results.
The Customer
Campana & Schott
A technology partner for real transformation.
Campana & Schott is an international management and technology consulting firm with over 600 employees in Europe and the U.S. The company supports organizations through digital, sustainable, and organizational transformations - with deep technology expertise, excellent consulting, and strong implementation capabilities.
With a repeat business rate of over 90%, Campana & Schott ranks among the most sought-after partners for future-oriented change processes.
The Task
A new brand identity with clear messaging -across all channels.
Campana & Schott wanted more than just a fresh design: They were looking for a holistic brand identity that conveys a sense of purpose, provides direction, and functions consistently across all channels.
The challenge: to simultaneously rethink
the brand identity, corporate design, and website relaunch - an ambitious undertaking. The site’s existing CMS was outdated, support had already expired, and Campana & Schott’s extensive expertise wasn’t visible online.
The goal was to develop a contemporary, more human brand identity that highlights the company’s values, culture, and consulting expertise - one that is clear, modern, and distinctive. The focus was on the new corporate website as a digital flagship: It was designed not only to bring the brand to life but also to deliver measurable results - with a well-thought-out UX, relevant content, strong SEO, and targeted lead-generation campaigns.
Our Services
360° Brand & Digital Excellence
For Campana & Schott, we managed the entire brand and digital journey - from brand strategy to digital implementation. Concept, design, technology, and content all came together seamlessly.
THE Solution
"We Connect Worlds"
We create a brand that brings technology, transformation, and humanity together. Campana & Schott thus becomes a reliable partner in change processes - trustworthy, modern, and ready to help clients seize new opportunities.
Design Language
Methodology Meets Humanity
Our design reflects the fusion of technology, a methodological approach, and humanity. Organic forms convey approachability and ensure recognizability, while symbolizing the balance between professional expertise and a human-centered focus.
Focus Elements
Directing
Attention Graphic frames serve as visual borders for images and scenes, connect different worlds, and allow for targeted emphasis to direct attention to people and objects.
Diversity
Making
Diversity Visible The brand reflects the diversity of people: An expanded illustration library featuring a wide range of skin and hair colors, combined with an approachable style, enables realistic, accessible depictions in all contexts.
PowerPoint (first)
Practicality for Consultants
Since Campana & Schott is strongly focused on consulting, we have developed presentation templates that enable employees to quickly create compelling content that is visually consistent with the brand.
Layout Templates
Scalable communication
templates and guidelines make it easier to create communication materials on a daily basis and ensure that the brand is fully usable and scalable.
UX & Website
User-Centered Digital Presence
The new website combines modern UX design with technical excellence. Based on defined user personas and specific user journeys, it offers intuitive navigation—from the first visit to making contact—and a digital experience that brings the brand to life.
The result
Strong brand, strong digital growth.
✔ 400% increase in qualified website leads in the first year
✔ Noticeable increase in brand awareness and engagement
✔ Significantly higher conversion rates through optimized landing pages
✔ Consistent brand experience—from the first impression to the contact form
Our partnership with SNK has not only taken our brand to a new level, but has also delivered measurable digital results.
