Aconso Reskinning

Modern UX/UI and WordPress Development for Aconso Websites

Aconso is a market-leading HR tech company specializing in digital personnel files and document management solutions for large organizations. As a global provider, Aconso sets high standards for the stability, scalability, and consistency of its digital presence.

The goal of this project was to modernize the outdated design, ensure consistency across four language versions, and simultaneously create a stable, future-proof technical foundation. SNK took over the existing WordPress instance, developed a new UX/UI design direction, and successfully implemented the reskinning, including technical optimization and marketing and tracking setup. 

Our Services

  • Our Services

  • 01

    User Experience

    • UX Audit

    • Information Architecture

    • UX / UI Design

    • User Journey Wireframes

  • 02

    Development

    • Technical Design & Consulting

    • Requirements Management

    • Technical Implementation

    • WordPress

    • Web and Native Mobile Interfaces

  • 03

    Digital Marketing Setup

    • SEO Audit

    • Tracking Setup

    • SEO Consulting

The Project at a Glance

The Task

Modernization of Aconso’s global website through UX/UI redesign and the technical migration of the existing WordPress instance - with a focus on visual consistency, performance, and future-proofing across four language versions.

The Challenge

The high level of technical complexity in the legacy system required a structured analysis, seamless implementation, and precise project management to ensure stability, adherence to the budget, and on-time delivery.

An Overview of Our Services

Our Approach

Design Direction

Based on a joint brand briefing, we developed a performance-oriented UX/UI design direction. A single-screen design served as the visual blueprint for the new global brand identity. Building on this, we redesigned up to 16 key components as well as specific B2B page types - maintaining consistency across all four language versions.

Technical Takeover & Stabilization

At the start of the project, we conducted a detailed technical audit, analyzed code quality, security vulnerabilities, and third-party dependencies, and established a robust version control system. Despite the technical complexity posed by the Divi Builder, we were able to stabilize the existing structure and develop it in a way that ensures its future viability.

Implementation & Performance

The new UX was implemented on the front end for both desktop and mobile. At the same time, we optimized the tracking and marketing setup (HubSpot, GA4, GTM, Search Console) and conducted an SEO audit for the international domains - as a foundation for sustainable visibility and lead generation.

The project covered the entire spectrum of digital implementation:

What services does SNK cover?

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01

UX/UI Design

Transitioning the brand to a modern web design.

02

Development

Front-end Development & Mobile Optimization in WordPress.

03

Digital Marketing

SEO Audit
Digital Marketing Setup (HubSpot, GTM, GA4, GSC).

04

Project Management

Management of the entire process.

Conclusion

Thanks to the reskinning, Aconso now has a modern, consistent, and technically stable global web presence. The new look and feel was immediately adopted internally as the design standard, and the platform is now significantly better positioned in terms of performance and marketing. The successful completion of the project at no additional cost led directly to a long-term collaboration as part of an ongoing support contract - a clear sign of trust and partnership.

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