A strong brand & highly secure DXP for 8COM

360° Relaunch: Brand strategy, UX/UI, and DXP implementation with Ibexa

8COM is one of the leading managed security providers in the DACH region and operates a certified 24/7 Security Operations Center (SOC). The company’s existing digital presence no longer reflected its technological expertise and market position.
We were commissioned to strategically, conceptually, and technologically reposition 8COM as part of a 360° relaunch from brand positioning and UX/UI to the highly secure implementation of a modern digital experience platform.

End-to-End Implementation

An Overview of Our Services

  • 01

    Brand Strategy

    • Discovery Workshops

    • Positioning

    • Brand Storytelling

    • Brand Development

    • Brand Style Guide

  • 02

    User Experience

    • UX Audit

    • Information Architecture

    • User journey wireframes

    • UX / UI Design

  • 03

    Development & DXP

    • Technical Design & Consulting

    • Requirements Management

    • Technical Implementation

    • CMS Implementation with Ibexa DXP

  • 04

    Digital Marketing

    • SEO Audit

    • Tracking Setup

    • Content Strategy

    • SEO Consulting

    • Social Media

The Project at a Glance

The Task

The goal of the project was to replace the outdated website with a high-performance, future-proof platform (Ibexa DXP). The new website was designed to:
• clearly and distinctively convey 8COM’s expertise and market leadership
• meet the highest security requirements
• simultaneously serve as a flexible, scalable marketing tool

The project encompassed a complete redesign from brand strategy and storytelling to UX/UI and technical implementation within an ambitious timeframe of just ten months.

The Challenge

As a provider of highly critical cybersecurity services, the new platform could not afford to make any compromises on security. At the same time, it needed to be fast, high-performing, and suitable for marketing. A tension between a high-security infrastructure and a growth platform that had to be resolved cleanly, both technically and conceptually.

An Overview of Our Services
Color Palette

Color Palette

Key Visual

Key Visual

Iconography

Iconography

Logo

Logo

Visual World

Visual World

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Working with SNK was a real home run for us in the branding process.
Even after the first workshop, it was clear that we were working with a team that truly wanted to understand who we are and where we want to go as a brand.
Melanie Jura Head of Marketing at 8COM

Our Approach

1. Strategic Brand Foundation

In joint workshops, we refined 8COM’s positioning, target audiences, and core messages. Building on this, we developed a clear storytelling framework that conveys 8COM’s technological depth and aspirations in a way that is understandable, credible, and distinctive.

At the same time, we created a consistent brand style guide that translates the new brand identity into a visual language. In this way, the brand was not only redefined but also directly transformed into a scalable communication system.

2. Technology Decisions & Platform Strategy

Together, we analyzed the requirements for security, performance, scalability, and usability for in-house marketing. Based on this analysis, we chose Ibexa DXP, a platform that combines enterprise-grade security with modular content management and agile B2B marketing workflows.

3. End-to-End Implementation

To meet the tight deadline, we worked through a continuous, iterative process: brand development, UX/UI, and technical implementation were seamlessly integrated. This allowed us to translate strategic decisions directly into page structure, design, and functionality.
At the same time, we implemented the Ibexa platform, including security hardening and performance optimization just in time for the go-live ahead of the industry’s most important trade show.

The project covered the entire spectrum of digital implementation:

What services does SNK cover?

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01

Branding & Strategy

Development of a completely new brand, including storytelling and new messaging.

02

UX/UI Design

Transition of the new brand into a modern web design (wireframes, design).

03

Development

Development of the new website on Ibexa DXP.

04

Marketing Setup

Consulting on SEO and performance optimizations. (Launch of the emergency project in September '24)

05

Content Strategy

Current development of a content strategy for social media (LinkedIn, etc.).

06

Project Management

Management of the 10-month overall process

Conclusion

In just ten months, we’ve taken 8COM to a whole new level from laying the brand foundation to implementing a highly secure DXP. The new website combines uncompromising security with high performance and now gives the in-house marketing team the flexibility to execute B2B campaigns efficiently and at scale.
The project is a prime example of SNK’s expertise in B2B brand development, UX excellence, and enterprise DXP implementation, strategically well-thought-out, technologically robust, and consistently geared toward growth.

We were particularly impressed by how deeply SNK delved into our topics and by the passion with which they sought to truly understand our business. Whether it was brand positioning, brand character, corporate design, or related to the digital experience on our new website: SNK has crafted a cohesive overall vision from many different perspectives. One we could immediately identify with and that clearly sets us apart in the market. Thank you very much for your exceptionally professional guidance on our brand journey.
Melanie Jura Head of Marketing, 8COM

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