Arburg Website Relaunch

The latest website technology for a company steeped in tradition

Our services

  • Our services

  • 01

    User Experience

    • Discovery Workshops

    • Information Architecture

    • User journey wireframes

    • UX / UI Design

    • UX Audit

    • User Research

  • 02


    • Concept for multi-language and internationalization

    • Requirements Management

    • Technical Conception

    • Technical implementation

  • 03

    Digital Marketing

    • SEO Audit

    • SEO Consulting

    • Tracking Setup

Our approach

We were proud to be commissioned by the long-established mechanical engineering company ARBURG to support them with an extensive website relaunch. Working closely with the Arburg team, we developed a modern, user-friendly and attractive website. The aim was to create an effective marketing hub for lead generation and the to present the brand in all its dimensions. And this for a total of 14 countries and languages.

In a detailed discovery phase, we immersed ourselves in the Arburg world to fully understand the company and its products, services, and requirements. A series of workshops and customer interviews in various countries (including the USA and China) laid a strong foundation for further development. A structured process led from a UX audit through the design phase to TYPO3-based programming, thus ensuring precise implementation of the requirements.

Our solution

Intuitive user guidance

Navigation has been simplified and the information architecture has been redesigned. The well thought-out information architecture and optimal UX design ensure that users can find the desired content quickly and easily - even on mobile devices. Product information and technical data in particular are now easy to find and record.

The new website clearly communicates the added value and advantages of Arburg. Meaningful headlines and concise texts provide users with comprehensive information. The website uses modern design techniques and high-quality images and videos to present Arburg's products in an appealing way.

Clear and relevant content

The new website presents Arburg's product range clearly and concisely. With the new navigation point "Solutions", we manage to bring the possibilities of the product portfolio closer to the user, and the most important information is visible at first glance and easy to understand.

High interactivity

The website offers numerous opportunities for users to get in touch with Arburg. Forms and downloads enable direct and personal interaction to generate leads.

Increased motivation

The new website motivates users to interact and engage with Arburg. Clear call-to-actions and easy-to-find contact options make it easier to get in touch. The responsive design offers an optimal user experience on all devices.


With the relaunch of the website, we have created a modern and user-friendly B2B portal that meets the ambitious requirements of our customer. We are particularly pleased that customers confirmed this through a survey after the project went live.

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