valantic

Brand development. Brand positioning. Website relaunch.

Never change a winning Brand? A group of seven independent companies successfully established in the market did just that and commissioned us to develop a uniform new brand and corporate website. Special consideration had to be given to the individual expertise of each company component, which was not to lose its visibility in the new group of companies. Both existing customers and the company's own employees were to gain confidence in the future brand.

An image shows all 7 brands that came together in valantic

A NEW BRAND IDENTITY

From DABERO Service Group to valantic

The approach

In close cooperation with the individual marketing managers and the respective management stakeholders, a common brand core was developed using brand workshops and design research methods. This then served as the basis for the development of the corporate identity and the website.

The solution

The developed name valantic as well as the associated slogan "Elements of the digital now" stand for a modern and strong brand, which unites all companies under its banner. In line with the brand positioning, the website positions valantic as a "thought leader" and at the same time serves as a rich source of information for different target groups. The successful launch of the new brand and website was accompanied by events for employees at all locations as well as mailings and videos for customers.

An image shows the definition of valantic

Screenshot shows valantics' new homepage

A new color palette

On display is the new Valantic color palette created by SNK design agency

New brand elements

An image shows varous elements that come together in a design system for valantiv

At the core of organic brand development

The graphic elements represent the synergy between the different organizations that are growing together under valantic.

They are a visual metaphor for the growing digitization process and embody the growing relationships with partners and customers.

Brand Assets

Collaterals

A brand that can be out of the ordinary

Some brands are born to show greatness. The brand system must be able to adapt to all kinds of formats and materials. And sometimes you have to use every space you can get.

Website

Modular design

All valantic UI elements are part of a modular design system. Each part can be adapted, extended and reused independently. This approach makes it very easy for valantic to work internally with the new website.

Two screenshots show navigation on mobile devices on the new B2B website

Maximum flexibility

Since valantic has to cover a wide range of industries, we had to develop highly flexible systems for visualizations, illustrations and consistent use of images.