The way of successful digital transformation
The “Zentralverband der Deutschen Elektro- und Informationstechnischen Handwerke” (ZVEH) represents the interests of 54,942 companies from the trades of electrical engineering, information technology and electrical engineering. As a federal association of guilds, it is made up of 12 state associations representing around 330 guilds. Since 2008, we have worked with the ZVEH in the further development of the "e-platform" - a cross-association web portal for the digitalization of processes, marketing, services and training. It is intended to provide a value-added service to the ZVEH’s association members, facilitate communication and interaction and guarantee a uniform digital appearance.
Over the past 10 years, the association's presence has evolved from a decentralised structure with numerous individual pages to a consolidated platform. That platform represents the brand "E-Handwerk" with consistent corporate design and communication, networks processes and systems and consolidated data. It is constantly being updated and enhanced with additional functions. The e-platform is based on a multi-domain solution with the TYPO3 CMS and can easily be upgraded to future version releases. In this way, it always keeps pace with the latest technological developments.
With the e-platform, we have created a future-proof and adaptable structure that forms the basis for successful digital transformation within the e-skilled trade. With central brand communication (content cascading across all association levels) and a multitude of digital marketing and service offerings – such as website configurator, advertising media configurator, various databases and (search) portals – the e-platform creates a brand and service environment that offers real added value and leads to an outstanding user experience.
With the Web-to-Print solution, the ZVEH provides its members a digital service to use the association's wide-ranging marketing material for their own advertising and marketing activities. The material can be individually adapted to each member company, while maintaining the corporate design guidelines of the larger e-commerce trade. Via an interface connection, members can easily access documents and images, individually configure their advertising materials with intuitive operability and then put them into production.
With this feature of the e-platform, companies can create their own Internet presence in line with the design guidelines of their e-skilled trade. Using this modular system, a website is created with various pre-structured templates and an extensive selection of media, which perfectly meets the company’s individual requirements. Updates and extensions can be made at any time via the link to the e-platform.
The electronic platform represents the entire digital infrastructure of the association and thus enables the seamless networking and automation of processes within the complex association structure. A technical architecture (hosting, applications, services) serves all target groups. As a multi-domain solution, it creates the basis for all websites within the entire association and the 200+ websites of member organizations. In addition to the optimization of business processes, this solution also results in high cost efficiency, because only one hosting infrastructure is required and extensions only have to be made once.
Here you will find a selection of further customer projects.