Services

Website agency

Our agency develops high-conversion B2B websites that transform into strategic marketing drivers for your business.

Strong Powerful B2B websites and successful relaunches – digital, strategic, and impactful

Looking for a website agency that turns your company into a magnet for qualified B2B leads? Our team of development and design experts has proven its expertise in over 500 projects for more than 100 B2B clients. From initial concept to website relaunch and ongoing support, we create websites that bring your brand to life and leave a lasting impression.

Michael Kirchberger
Managing Director
schoene neue kinder GmbH

Want to skip the reading and get started right away? Talk directly to our website experts!

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Your Website Agency: Driven by Curiosity and Expertise – for Websites that Inform, Convince, and Convert

Our goal when developing your B2B website: The website turns your central information and sales platform – the digital touchpoint for your customers, partners, distributors, and employees. That’s why we approach websites holistically. We build highly complex B2B websites with powerful data management and seamless system integration.

Technical Expertise for Smooth Processes and Maximum Efficiency

With our modular system architecture we enable:

  • integration of ERP and CRM systems,
  • automated data processes,
  • smart features such as product finders,
  • service sections, and personalized customer portals

Scalable interfaces (APIs) ensure smooth connectivity, while high-performance backends process even large volumes of data efficiently. We always keep your business goals in focus. Whether it's lead generation, sales enablement, or self-service portals – we develop future-ready solutions that combine clear communication with conversion power.

Our Tech Stack: Stable, Smart, Future-Proof

  • TYPO3 CMS (Classic & Headless)
  • Ibexa DXP (Classic & Headless)
  • Wordpress
  • Drupal CMS
  • Strapi Headless CMS
  • Ionic Mobile Framework
  • React / Next.js

Design, Content & Storytelling: The Foundation of Your Website – For Strong Branding and Digital Marketing Success

Strong B2B branding starts with thoughtful design that visually communicates your brand values, ensures a seamless user experience, and supports conversion goals. Equally essential is great content: From SEO-optimized copy to product and service descriptions to case studies – high-quality content

  • increases visibility,
  • conveys experience, and
  • boosts lead generation.

Together, we uncover the core stories your website should tell. Compelling content and visual storytelling bring your products to life and strengthen the emotional connection to your brand. This strengthens both your corporate branding and employer branding in order to attract the right customers and talent. Your website becomes a central sales and marketing channel – with measurable impact.

Strategic Alignment and Performance Tracking

Together, we define a strategic direction for your website and ensure its success is measurable.

To do so, we establish clear:

  • mission statements,
  • KPIs, and
  • the value proposition.

This enables you to manage and measure performance, growth, and communication.

Our Website Agency Guides You Through Complex B2B Processes

We understand that B2B projects are inherently complex. That’s why you need a team that combines technical excellence, organizational strength, and design expertise – to deliver user-centric solutions. And that’s exactly what we’ve been doing for years.

  • Strong project management – strategic, agile, and solution-oriented at your side. For clear processes, close collaboration, and smooth execution.
  • Our CMS, frontend, and DevOps teams turn complex B2B processes into outstanding technological solutions – scalable, high-performing, and seamlessly integrated.
  • UX consultants and UX designers with deep B2B experience and a focus on complex product and service portfolios. Because when developers and design professionals work side by side, the result is visually appealing and technologically flawless.

Looking for a top-tier team for your B2B website?

Let's talk.

Your Advantage: One Website Agency – 5 Integrated Services for High-Impact B2B Websites

Our edge is your advantage. We offer everything from a single source. To deliver powerful B2B websites, we leverage the full synergy of our five core services.

  1. UX-Design
    Our UX-Team combines design excellence with clear, intuitive user guidance – to create a website that showcases your products in the best possible light.
  2. CMS-Lösungen für B2B-Websites
    We develop sophisticated CMS-Solutions for B2B companies – always state of the art. TYPO3, WordPress and even more content-management-systems – our CMS experts work across platforms and can seamlessly integrate third-party software as needed.
  3. AI-Solutions-Team
    Our team of five AI specialists builds tailored AI solutions that optimize customer experiences and make your projects smarter, faster, and more efficient. With AI, your website delivers personalized content – dynamically adapted to different target groups.  
  4. B2B Online Marketing
    We strengthen your sales funnel through actionable measures across the entire marketing mix for measurable results. For example: a high-quality whitepaper, ready for download, packed with valuable insights and positioned as a strong lead magnet directly on your website.
  5. Content and Visual Assets
    Content and visual assets bring your website to life. Concise copy, targeted storytelling, and SEO-optimized content increase reach and elevate the customer experience. Bold visuals, expressive design, and creative imagery turn your website into a memorable digital experience.

From Website Projects to Relaunches: 6 Phases to Boost Visibility, Generate More Leads, and Increase Conversions

As a website agency, we know: Your digital touchpoints are key to attracting qualified leads. Let’s start with a joint workshop to fully understand your business. Then we’ll transform your website into a true success driver with compelling design and smart features.

01

Discovery Phase:

Project mapping, defining business requirements and goals, target group analysis.

02

UX Concept:

Define personas, create information architecture, outline user flows, and design customer journey wireframes.

03

Technical Concept:

Capture technical requirements and desired features, analyze and structure product data, define scope including core and optional functionalities, and document all requirements in detail.

04

UX & Visual Design:

Define design direction, establish UX components (desktop and mobile), create a style and component library, and prepare for developer handoff.

05

Technical Implementation:

Responsive design, CMS setup, feature integration, tracking, quality assurance, CMS training, content migration – all the way to final approval and go-live.

06

Ongoing Support & Development Post-Launch:

Technical support, agile development, feature extensions, operational SEO, and digital marketing campaigns.

With Over 500 Projects, We've Proven How Smart, Impactful Web Design Builds Successful B2B Brands.

Website Relaunch That Delivers – ARBURG Boosts Lead Generation in 14 Markets

For the long-established mechanical engineering company ARBURG , we created a modern, user-friendly, and brand-driven website that now serves as an effective marketing hub for lead generation – across 14 countries and languages. We’re especially proud of the overwhelmingly positive feedback from a client survey conducted after the launch – a clear indicator of the project's success.

For this Website we were honored with the TYPO3 Award in the „Enterprise“ category.

AVS RÖMER Shines with a New Website

A new marketing strategy and a fresh visual identity – the perfect foundation for the website and all other communication channels, which we continue to optimize to this day.

A Completely New Codebase for DETAIL Inspiration

With DETAIL Inspiration, DETAIL together with SNK are further strengthening their digital market position.

More powerful, faster and perfectly scalable. After taking over the system, performing critical updates, and providing reliable support, we are now continuously optimizing applications, data structures, commerce functionalities, and the marketing website.

Brand Strategy, Communication & Website Relaunch – We Continue Evolving commercetools.

The new website for commercetools serves as the central brand touchpoint for all target groups. It’s the first place where the new brand is presented to the public. We guided the strategic relaunch and handled the technical implementation.

We’ve had a close partnership with SNK for years – our first joint project was launched shortly after we founded the company. Creative in concept, pragmatic and goal-driven in execution – to us, that’s the perfect mix.
Andreas Rudl Vice President Global Marketing commercetools
Zu sehen ist das Logo von Commercetools

Your B2B Website Should Achieve your Goals. Here's How We Help You Get There:

  1. We integrate existing systems.
  2. We develop your online marketing strategy.
  3. We ensure high-performance marketing automation.
  4. We support your relaunch with lead-focused search engine advertising (SEA).
  5. We design your B2B content marketing approach.

What Features Make a Great B2B Website?

A high-performing B2B website must be efficient, scalable, and seamlessly integrated.

Icon Lead Management und lead scoring

Advanced Search Technologies

Solr or Elasticsearch for fast, precise search results

UX-Design
Icon Ziele Hubspot

Internationalization & Localization

Multilingual content and market-specific adaptations for global reach

Development
Icon Implementierung

Product Presentation & Configurators

Interactive displays and custom product configurations to increase engagement and conversion

Icon Analyse und Optimierung

Service Areas & Customer Portals

Personalized services, secure downloads, and interactive support functions

UX-Design
Icon Marketing Kampagnen

Data Management

Seamless integration of PIM and asset management systems to streamline workflows

Zu sehen ist das Zeichen für Support, den SNK als langfristiger Partner, für seine Kunden bereitstellt

CRM & ERP Integration

Smooth system connectivity for efficient processes and optimized workflows

Development
Zu sehen ist eine Grafik, die für optimale Website Performance durch SNK steht

Artificial Intelligence

Personalized user experiences, intelligent search features, and automated data analysis

UX-Design
Icon zum Thema Dokumentation

Integration of Website and Inventory Systems

End-to-end processes from website interaction to logistics

Development

Security & Performance

Fast load times, GDPR-compliant privacy features, SSL encryption, and regular updates & maintenance

Our Website Agency – Committed to highest Quality and Continuous Improvement

We align our processes with proven standards in quality management and information security. These principles guide us in developing reliable, secure, and sustainable digital solutions.

Flexible, Scalable, Future-Proof – Our Tech Stack for B2B

Seamless integration of content, commerce, and customer experience – for maximum impact. To create smarter digital experiences, we rely on a future-ready technology stack.

  • We build flexible und scalable platforms using ibexa, TYPO3, WordPress and Storyblok. 
  • Shopware and Stripe ensure seamless commerce integration.
  • HubSpot connects marketing and sales for a unified experience.
SNK ist seit über 20 Jahren TYPO3 Gold Partner, mit dem CMS werden Marketing Websites sowie Web- und Business-Portale für B2B entwickelt

We’re TYPO3 Gold Partner and Winner of the TYPO3 Award 2024

As the 2024 TYPO3 Award winner (Enterprise) we offer expert-level maintenance, updates, and long-term support. Thanks to our active role in the TYPO3 community, we stay ahead of the curve when it comes to security standards, new features, and performance optimization.

Digital B2B Experiences with ibexa DXP

As an ibexa DXP Gold Partner, we specialize in creating powerful digital B2B experiences. With ibexa, we combine headless CMS, personalization, and e-commerce into a flexible, scalable platform. Thanks to its API-first architecture and seamless integration with ERP, CRM, and PIM systems, we help optimize your digital business processes – for a future-ready digital experience.

Whether ERP, CRM, PIM, or Custom Interfaces …

… we integrate your systems seamlessly, streamline workflows, and ensure smooth data communication. Our experts have extensive experience in connecting third-party systems – and we work system-agnostically.

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