Together with you, we develop holistic strategies for gaining and inspiring new customers through digital experiences as well as expanding and enhancing existing customer relationships. We advise you on specific issues as well as on overarching topics of the digital transformation of marketing, sales and service.
So that your strategy not only remains an ambitious goal, we will develop a clear roadmap with you, how to start with a concrete action plan (the big picture). We outline the overall picture of your project in the form of a project mapping and define:
Topics, tasks and goals
Timelines and dependencies
Teams and stakeholders
After that, we break down your overall timetable into "travel routes" and subprojects that will gradually lead you to fulfilling your digital strategy. Following the "big to small" maxim, we first set the simplest and most effective levers for improving the customer experience in motion.
Once upon a time there was a company that offered its customers absolutely perfect digital experiences. No matter at which touchpoint - no matter in which situation. Seamless and automated from the first campaign second to the last shopping transaction. The customers finally felt understood and the company reached even the boldest goals. Simply magical.
And, sadly … a fairy tale.
In fact, most enterprises struggle with building digital processes which are actually customer-oriented – and sustainable enough to not look miserably old-fashioned within two years. Reasons for this are many and complex, but in nearly all cases, they are based on a segregated point of view on subjects that are no longer separate from each other in today’s world.
Together with you, our client, we develop integral strategies on how you can gain and thrill new customers through digital experiences. And we can show you how to increase and upvalue interactions with existing customers. Here we provide advice not only for specific scenarios, but also for overall matters of strategy concerning the digital transformation of marketing, distribution and service.
We do not promise fairytales. But we do help you on your journey. Step by step, and with the perfect mix of pragmatism and visionary thinking.
Here you can find a selection of our strategy and consulting projects.