Social Media Advertising for B2B

Use social media’s enormous reach and exact targeting for the generation of leads, customer loyalty, branding and recruiting.

[Translate to English:] Illu Social Advertising Agentur [Translate to English:]
Social Advertising-Services
  • Facebook Advertising
  • Youtube Advertising
  • LinkedIn Advertising
  • Xing Advertising

Nine out of ten German Internet users are regularly active on social networks such as Facebook, Youtube, Twitter, Xing, Linkedin, etc. Therefore, advertising on social media channels is increasingly important for B2B companies. And it’s no wonder – social networks offer enormous potential for lead generation, customer loyalty, branding and recruiting.

The advantages of social media advertising are obvious: social media channels have an enormous reach and offer selection and targeting possibilities like no other medium. As an online marketing agency, we advise and partner with  you in the conception and implementation of social advertising campaigns that are precisely tailored to your goals and target audience.

Selection & Targeting

Options like no other Marketing Channel

Nowhere else do users share as much data and information as the do in social media networks. Leveraging this psychographic and demographic data, we can help you create extensive selection and targeting options that can be used for individualized marketing campaigns. We help you not only address target groups with social media advertising, but also reach specific buyer personas. And in doing so, you can significantly reduce  wasted impressions in your campaigns.

Successful Social Ads

These Points are critical to the Success of your Social ad Campaigns

Social media platforms such as Facebook, YouTube or LinkedIn now offer a wide range of advertising options. You can find existing contacts and potential new customers who fall into your target groups. In order to implement successful social advertising campaigns, it is important that the right content is presented to the right target group. Good social ads are characterized by their relevance and added value. In the B2B environment they often offer solutions in the form of whitepapers, webinars, checklists, etc.

Social Media Advertising Possibilities

Facebook Advertising

Facebook possesses a huge amount of demographic, psychographic and behavioral data that is constantly updated and added to user profiles. Therefore, the platform offers the most far-reaching possibilities for target group selection and targeting:

  • Core Audience: addressing a target group manually based on demographic data, interests and/or behaviours
  • Custom Audience: existing contacts and customers are addressed to deepen the customer relationship and increase conversion.
  • Target group expansion through "lookalike" audience: this addresses "statistical twins" that are very similar to your existing contacts (custom audience).

LinkedIn Advertising

Business networks such as Linkedin are particularly interesting for social advertising in the B2B environment, as many B2B decision-makers are represented there with detailed and always up-to-date data. They provide excellent opportunities for lead generation through targeting, e.g. by industry, group or job title.

  • Account targeting: using account based marketing, decision makers of target companies can be addressed directly.
  • Contact targeting: your own contacts and customers are matched with your LinkedIn profile and then specifically addressed.
  • Target group expansion: Also within LinkedIn it is possible to create a "lookalike audience".
  • Re-Targeting: Visitors to your company website are addressed again on LinkedIn with personalized content.

YouTube Advertising

YouTube is not only the world's largest video platform, but is also the second largest search engine after Google. Two billion videos are viewed daily on YouTube. YouTube is particularly suitable for branding campaigns, as moving images can convey far more emotional messages. YouTube offers different advertisement formats, such as display network, search and video announcements.

  • Display ads as video or text
  • In-Stream ads: they are played at the beginning or during a video.
  • In-display ads: they appear above search results or next to suggested videos.
  • Overlay ads: an advertising message is displayed semi-transparently above the video
  • Bumper ads: these 6-second videos cannot be skipped
  • Video remarketing