Nine out of ten German Internet users are regularly active on social networks such as Facebook, Youtube, Twitter, Xing, Linkedin, etc. Therefore, advertising on social media channels is increasingly important for B2B companies. And it’s no wonder – social networks offer enormous potential for lead generation, customer loyalty, branding and recruiting.
The advantages of social media advertising are obvious: social media channels have an enormous reach and offer selection and targeting possibilities like no other medium. As an online marketing agency, we advise and partner with you in the conception and implementation of social advertising campaigns that are precisely tailored to your goals and target audience.
Nowhere else do users share as much data and information as the do in social media networks. Leveraging this psychographic and demographic data, we can help you create extensive selection and targeting options that can be used for individualized marketing campaigns. We help you not only address target groups with social media advertising, but also reach specific buyer personas. And in doing so, you can significantly reduce wasted impressions in your campaigns.
Social media platforms such as Facebook, YouTube or LinkedIn now offer a wide range of advertising options. You can find existing contacts and potential new customers who fall into your target groups. In order to implement successful social advertising campaigns, it is important that the right content is presented to the right target group. Good social ads are characterized by their relevance and added value. In the B2B environment they often offer solutions in the form of whitepapers, webinars, checklists, etc.
Facebook possesses a huge amount of demographic, psychographic and behavioral data that is constantly updated and added to user profiles. Therefore, the platform offers the most far-reaching possibilities for target group selection and targeting:
Business networks such as Linkedin are particularly interesting for social advertising in the B2B environment, as many B2B decision-makers are represented there with detailed and always up-to-date data. They provide excellent opportunities for lead generation through targeting, e.g. by industry, group or job title.
YouTube is not only the world's largest video platform, but is also the second largest search engine after Google. Two billion videos are viewed daily on YouTube. YouTube is particularly suitable for branding campaigns, as moving images can convey far more emotional messages. YouTube offers different advertisement formats, such as display network, search and video announcements.