Experience & Design

Brand sharpening for B2B

We take brands to the next level.

Markets are on the move and companies go through development phases. We are experts in focusing your brand in this context.

  • Our services

  • 01

    Analysis

    • Brand Audit

    • Target Groups

    • Company

    • Market Environment & Trends

  • 02

    Positioning

    • Brand KPIs

    • Positioning

    • Brand Architecture

  • 03

    Creation

    • Redesign

    • Brand Storytelling

    • Brand Management

What does that mean for you?

A focused brand works. Use your brand as a lever to achieve your strategic goals.

A gentle refresh of the corporate identity, a complete rebranding or a new brand story: A brand sharpening does not turn everything upside down. It helps focus your brand's profile on your company's core - and thus achieve your goals.

Positioning workshops

Positioning workshops

Brand audits

Brand audits

Determination of the target groups

Determination of the target groups

Customer journey analysis

Customer journey analysis

Customer interviews

Customer interviews

Visual concepts

Visual concepts

Company analysis

Company analysis

Positioning

Positioning

Storytelling Frameworks

Storytelling Frameworks

Brand Experience KPIs

Brand Experience KPIs

Moodboards

Moodboards

Redesign

Redesign

Drag for more

3 factors of a successful brand

Zu sehen ist die bildliche Darstellung des Aspektes Klarheit, bezogen auf einen der drei Faktoren für eine erfolgreiche Marke

Clarity

Nothing is more convincing than clearly knowing who you are. This is how your company radiates credibility and demonstrates its relevance to customers, partners and employees. We support you in focusing your brand strategically and clearly.

Zu sehen ist eine bildliche Grafik die die Differenzierung als einer der Faktoren für eine erfolgreiche Marke darstellt

Differentiation

Globalization and digitization - there has never been so much competition. Only those who have an individual DNA and an independent appearance are perceived. We define and differentiate brands for more visibility and success. Content-wise and visually.

Zu sehen ist eine Grafik, für den Faktor Konsistenz, der zu einer erfolgreichen Marke beiträgt

Consistency

The cross-channel recognizability of your brand promotes the understanding and trust of your customers. We support them with brand system and brand management so that your brand constantly fulfills its potential in terms of content and visuals.

B2B brand sharpening

Our approach for your repositioning

Brand audit

We examine your brand using the Brand Experience KPI Framework we developed specifically for this purpose.

We create an overall picture of your corporate strategy, your offerings, the relevant target groups and their customer journeys, as well as the market context and your competitors. From this holistic perspective, we derive fields of action and potentials to accompany your brand to the next level in a targeted manner. The basis for our customer-centric approach is a deep understanding of the brand's target groups. We achieve this through interviews with stakeholders from your company who maintain intensive customer contact and, of course, with the customers themselves.

Graphic shows the word potential and the space with planets

Focus

We always have the whole picture in mind. For us, a holistic brand focus encompasses all aspects of your brand presence.

Aiming for the best possible brand experience, we sharpen the brand from positioning to content to design assets. Style guides and brand storytelling frameworks ensure that your brand is visually and content-wise consistent and customer-centric across all touchpoints.

Illustration eines Apfels mit Pfeil verdeutlicht den nutzen einer Markenschärfung.

Activation

The launch of your newly focused brand identity makes change visible internally and externally.

We accompany you during the implementation and rollout of your brand to ensure that all stakeholders understand the transformation and support it actively and enthusiastically. We want to sustainably ensure that your brand convinces at all touchpoints and generates added value. To achieve this, we work with you to develop the right brand management framework for you.

Ein illustrierter Froschkönig verdeutlicht: Auch eine B2B Marke bleibt erst durch Emotion in Erinnerung.

The SNK Brand KPI Framework

Our method for holistic brand sharpening

Since the quality and effectiveness of a brand are influenced by many different factors, we have developed a Brand KPI Framework that does justice to this complexity. It is both a guideline and an evaluation matrix and enables us to isolate and qualitatively evaluate individual topics. For us, this is the perfect basis for brand-focused positioning, communication and corporate design, as it allows us to derive recommendations for action with pinpoint accuracy. In this way, we provide you not only with a style guide, but also with a practical blueprint for strategic brand management in daily business.

The graphic shows target audience storytelling framework
Graphic shows target audience storytelling

The SNK Brand Storytelling Framework

Our method for effective and consistent communication with your target groups

Regardless of whether it's a corporate group, a medium-sized company or a startup - the more different target groups and topics a company has, the more difficult it becomes to ensure effective and consistent brand and product communication across all channels. We have made the experience that classic communication guidelines - if they exist at all - no longer meet the requirements of the digital present. Our approach is a storytelling framework in which it is clearly and specifically defined in the form of communication modules which topics are communicated to which target group and in which form. Simply put: Who do we tell what to. How do we communicate it, and what stories and evidence can we use to credibly back it up? The mission of the framework: relevance, understanding, credibility and conviction.

This is what happens when you bring in someone who truly knows what they are doing and can level up our expertise and professionalism with top notch talent, it also shows what's possible when you tap into really great agencies.
Roberth Rothschild CMO, Vice President of Global Marketing
Zu sehen ist das Logo von Smartly