Experience & Design

B2B Brand Development

We develop, sharpen and stage your brand.

At SNK, digital and brand development have always been inseparable. We think of brands as a total experience. Strategically, visually and in terms of content.

Our services

  • Our services

  • 01


    • Company

    • Target Groups

    • Customer Journeys

    • Market Environment & Trends

    • Implementation of SEA campaigns

  • 02


    • Purpose Development

    • Mission and Vision

    • Value Proposition

  • 03


    • Brand name

    • Logo, Corporate Design

    • Brand Style Guide

    • Visual Assets

    • Brand Storytelling

Our approach and procedure

How does a brand create trust and still stand out from the B2B crowd? What do the name and brand story have to achieve in order to combine tradition and modernity and to survive in the economy of tomorrow?

We provide the answers to these questions: Since 2001, we have been developing modern and holistic B2B brand experiences that emphatically convince customers of companies, drive growth and embody digital transformation. In three steps, we guide you to a brand with high charisma that embodies the core of your company.

Graphic shows the customer journey of brand development

Together with you, we develop a strong brand. Distinctive and strategically effective along the entire B2B customer journey.


Every brand has its own individual playing field - with its own players, rules, constants and variables. Your company can only be successful with the right brand identity on this playing field. That's why we analyze your business, the competitive environment, the relevant trends and most importantly: Your customers and their customer journeys.

In this way, we create the basis for positioning your brand in a precisely fitting, competitive and differentiated way, both visually and in terms of content.

Illustration of SNK Brand Workshop


For us, strategic positioning means defining the core of your company as the North Star. The brand combines your corporate goals with a credible identity that gives you decisive advantages in the market.

Purpose, vision, mission and value proposition are the basis for convincing communication with customers and employees and create orientation and trust.

Graphic shows the brand core of positioning


The brand name, the logo, the corporate design, the language bring your brand identity to life. We develop brand style guides, asset libraries, storytelling frameworks - the tools to ensure successful, consistent and authentic brand experiences at all touchpoints every day.

This is how we make your products and services visible, understandable and convincing in an impressive way.

Eine Collage zeigt Beispiele aus der von SNK umgesetzten Markenentwicklung von Yunex.
Eine Collage mit verschiedenen CI-Elementen

Corporate Identity

Logoentwicklung der Agentur SNK für YUNEX, eine Marke von Siemens Mobilty


Für Smartly entwickelte Grafiken und Icons in knalligen Farben

Graphics and icons

Ein von der SNK entwickeltes visuelles System für AVS Römer

Visual systems

Collage mit verschiedenen Stockfotos als einheitliche Bildwelt

Image Worlds

3D Visualisierung eines komplexen Produktes

Product visualization

Von der SNK entwickelter Styleguide für AVS Römer

Style guide

Merchandise für Yunex Traffic: Sicherheitsjacken mit Branding


Ein modernes Key Visual für myra security in der von der Design-Agentur SNK entwickelten CI

Key Visuals

Eine farbenfrohe Illustration eines Verkehrssystems


Enamel Pins in farbenfroher Brand CI für Smartly


Ein Moodboard aus der Markenentwicklung für YUNEX Traffic


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This is what happens when you bring in someone who truly knows what they are doing and can level up our expertise and professionalism with top notch talent, it also shows what's possible when you tap into really great agencies.
Roberth Rothschild CMO, Smartly.io
Zu sehen ist das Logo von Smartly
Ein Foto von Geschäftsführer Paul Zentner im B2B Markenworkshop.
SNK CEO and expert on brands, Paul Zentner, in the brand workshop.

Your B2B agency for branding and design

We develop brands for the digital now and the challenges of the B2B environment.

  • Our consulting, design and copywriting teams consist of experts in customer journeys in the B2B environment.
  • Our brands are explicitly developed for digital interaction and communication with your target groups.
  • We work with self-developed tools such as brand KPIs and DCX frameworks.
  • We combine emotional design with compelling content for brands that are both fun and meaningful.

Our projects

See for yourself. These brands have taken off with us.

Our clients are ambitious software companies and manufacturers of technical products. We have accompanied some of them in brand development and management on their journey from local startup to global unicorn.