Relaunch of the online portal for an optimal user experience.
We were commissioned to carry out a technical and visual relaunch of the online travel portal, Travel Overland. The goal was to create a user-friendly interactive design that would provide users with a pleasant flight booking process.
In order to guarantee clear user guidance, we tested many early prototypes in multiple rounds of user testing. By taking this step, the website relaunch was optimized for the target audience and guaranteed intuitive usability. The trust in the brand was underscored in particular by the open visual aesthetic, which was designed to deliver a first class, pleasant user experience.
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