SAP Hybris

360° Full-Service Lead-Agency for over 15 years

  • UX Design
  • Visual Design
  • Illustration
  • Trade Show & Event Design

Mission

Hybris was founded in 1997 as a small ecommerce software start-up. In 2013 when it was sold to SAP for $1.5 billion it had grown to 500 employees and from there expanded to a full grown global enterprise with around 3,000 people. 

Yet, not only the Hybris product promised to be a great addition to SAP, the overall culture and brand was supposed to bring a fresh, innovative spirit to the established brand.

A company like this needs a strong brand and a wide range of design services that match the growing speed and maturity level every step of the way.

Solution

This is where SNK comes in.

Fate brought Hybris and us together right from the start when we created the strong Hybris brand and were responsible for its development and management. 

We successfully formed a special collaboration concept which we called the "internal / external agency". Forming a strong partnership and identification and holding the holistic design responsibility for all internal and outgoing communications, various web presences, software user interfaces, presentations, creation of customer events, trade fair stands, and videos.

This resulted in a rare level of consistency and confidence for the brand as well as the product which could have only been matched by the best in the market.

In these more than 15 years we helped both brand and product grow from an unknown start-up to an enterprise company and market leader, accompanied several evolutionary relaunches of the brand and websites, designed countless thoroughly styled events and turned thousands of customers, partners, investors and employees into loyal fans and ambassadors.

When SAP purchased Hybris in 2013, the deal became a proverbial "reverse acquisition" in which the SAP brand cut thick slices off the Hybris brand and culture.

Corporate Websites

The whole world is talking about how much the B2B world has to orient itself more and more towards the consumer world. Especially for a company that wants to be an expert in customer experiences, it was essential to find a valid balance between fact-based content and entertaining aesthetics across all channels.

sap-hybris_space.png
SAP Hybris Website | schoene neue kinder

Corporate Collaterals

Good content put into thought through layout is a great opportunity to inspire your customers and win their hearts – as a digital collateral as well as a printed brochure.

sap-hybris_space.png
SAP Hybris Print | schoene neue kinder

Print Brochures

If you decide to print something these days, better go all the way and take the time to really think about what the medium holds in store for you. Decide for a paper, finish and colors that make you want to browse the pages and show it off on your coffee table.

sap-hybris_space.png
SAP Hybris Brochures | schoene neue kinder
SAP Hybris Brochures | schoene neue kinder

Event Design

A well-designed and organized event is the best opportunity for an intense brand experience. This is true for smaller roadshows and trade show appearances but with Hybris’ yearly “Global Summit" we even created a kind of seasonal evolutionary brand upgrade, where we picked up on current industry trends and themes and were able to connect them anew with Hybris and the Hybris products. This went all the way from the general branding of the event communication and location to a wide range of super-realistic product demos and even innovative real-time virtual reality projects.

sap-hybris_space.png
SAP Hybris Summit 2017 | schoene neue kinder
SAP Hybris Summit Impressions | schoene neue kinder
SAP Hybris Summit Impressions | schoene neue kinder

Newsletters

The power of good, gripping newsletters or emailings is generally underestimated. In fact, it's quite easy to get the attention of your target group if you invest a little extra budget for handmade well thought-out intros and headers.

sap-hybris_space.png
SAP Hybris Newsletters | schoene neue kinder
SAP Hybris Repsonsive Mobile Screens | schoene neue kinder

Responsive Design

Nowadays, hardly anyone talks about Responsive Design at length anymore, because it has become a web standard. However, we never tire of pointing out that we were already implementing responsive layouts long before the term picked up the buzz.

Campaigns and Artworks

If you want to show off a beautiful artwork to its best advantage, there is no way around large formats. That's how we make the most of it and use them to enchant our customers' customers.

sap-hybris_space.png
SAP Hybris Posters | schoene neue kinder
SAP Hybris Branding | schoene neue kinder
SAP Hybris Branding | schoene neue kinder

Visual Systems

Being clever, interesting or well thought out is not something you can fake. That's why nothing can replace a truly living intelligent design system if you really want to inspire your customers and convince them of your innovative competence. Furthermore, graphic systems allow an endless number of variations and thus become a highly cost-efficient concept.

sap-hybris_space.png
SAP Hybris Visual Systems | schoene neue kinder
SAP Hybris Branding | schoene neue kinder
SAP Hybris Visual Systems | schoene neue kinder
SAP Hybris Visual Systems | schoene neue kinder
SAP Hybris Visual Systems | schoene neue kinder

Social Media Marketing

The rules of good communication vary greatly from channel to channel. You need a deep understanding of the "do's and don'ts" and cultural differences if you want to create effective content for specific platforms. And we know all about that.

sap-hybris_space.png
SAP Hybris Social Media Marketing | schoene neue kinder
SAP Hybris Social Media Marketing | schoene neue kinder

Further References

Websites, Portals and Plattforms

This might interest you as well

Travel Overland Screen Slider | schoene neue kinder
Travel Overland
View project
Smartly.io
View project
Customer project Myra Security | schoene neue kinder
Myra Security
View project