360° Full-Service Lead-Agency for over 15 years
Hybris was founded in 1997 as a small ecommerce software start-up. In 2013 when it was sold to SAP for $1.5 billion it had grown to 500 employees and from there expanded to a full grown global enterprise with around 3,000 people.
Yet, not only the Hybris product promised to be a great addition to SAP, the overall culture and brand was supposed to bring a fresh, innovative spirit to the established brand.
A company like this needs a strong brand and a wide range of design services that match the growing speed and maturity level every step of the way.
This is where SNK comes in.
Fate brought Hybris and us together right from the start when we created the strong Hybris brand and were responsible for its development and management.
We successfully formed a special collaboration concept which we called the "internal / external agency". Forming a strong partnership and identification and holding the holistic design responsibility for all internal and outgoing communications, various web presences, software user interfaces, presentations, creation of customer events, trade fair stands, and videos.
This resulted in a rare level of consistency and confidence for the brand as well as the product which could have only been matched by the best in the market.
In these more than 15 years we helped both brand and product grow from an unknown start-up to an enterprise company and market leader, accompanied several evolutionary relaunches of the brand and websites, designed countless thoroughly styled events and turned thousands of customers, partners, investors and employees into loyal fans and ambassadors.
When SAP purchased Hybris in 2013, the deal became a proverbial "reverse acquisition" in which the SAP brand cut thick slices off the Hybris brand and culture.
If you decide to print something these days, better go all the way and take the time to really think about what the medium holds in store for you. Decide for a paper, finish and colors that make you want to browse the pages and show it off on your coffee table.
A well-designed and organized event is the best opportunity for an intense brand experience. This is true for smaller roadshows and trade show appearances but with Hybris’ yearly “Global Summit" we even created a kind of seasonal evolutionary brand upgrade, where we picked up on current industry trends and themes and were able to connect them anew with Hybris and the Hybris products. This went all the way from the general branding of the event communication and location to a wide range of super-realistic product demos and even innovative real-time virtual reality projects.
The power of good, gripping newsletters or emailings is generally underestimated. In fact, it's quite easy to get the attention of your target group if you invest a little extra budget for handmade well thought-out intros and headers.
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Being clever, interesting or well thought out is not something you can fake. That's why nothing can replace a truly living intelligent design system if you really want to inspire your customers and convince them of your innovative competence. Furthermore, graphic systems allow an endless number of variations and thus become a highly cost-efficient concept.
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