Digital Sales Support in the field of Medical Technology
Our customer – a medical technology company – wanted a digital solution to support its field representatives in their customer meetings. The products were medical instruments which require explanation and intensive consultation, an all too common issue in the B2B space. The sales app would allow these products to be clearly presented in their various application areas. Additionally, the use of state-of-the-art technologies would serve to underline the company's progress.
In order to present the company’s complex products in a clear and application-oriented way, we placed a strong focus on visual and multimedia presentation during the development of the app. The app shows medical treatments in their various individual stages. Products are assigned to each of the treatment steps, which are clearly explained via simulations, demo videos and infographics. An individual product catalogue can be generated quickly and easily. The connection to the company's own ERP system enables sales staff to call up customer and product data in real time.
With this B2B sales app for medical instruments, we have created a powerful tool for digital sales optimization and customer loyalty. As a smart consulting tool, it represents active sales support for the field sales force. It also optimizes sales processes through seamless networking with ERP and CRM systems. Customer data, orders and availabilities can be processed and retrieved synchronously - even offline if a stable Internet connection is not available. Opportunities for interaction and individualization boost customer loyalty.