Website relaunch for NFON

A smart CMS solution that generates qualified B2B leads.

Complex facts - comprehensible presentation

Headquartered in Munich, NFON AG is the only pan-European cloud PBX provider and counts over 15,000 companies in 13 European countries among its customers.

The task

With a strong focus on growth, our client needed more than just a website relaunch. Technically complex products had to be presented in a way that users could quickly understand, in order to stage the site in a way that would appeal to new customers and take lead generation to the next level. Our mission was clear, but not a bit trite: Communicate complex software solutions simply.

The solution

Our content specialists developed a concept that was applied across the entire web experience. This concept defined content structures, messaging, copy, and various user journeys. Our UX designers created a clear and intuitive facade for the newly defined structures. Thanks to the seamless interaction of our frontend and backend specialists, we succeeded in developing a user-friendly CMS that enables customers to create additional brand-compliant components or adapt existing content at any time.