Brand development and UX conception for an IT security service provider.
The need of our customer: A brand that can confidently represent a high-quality product.
German technology manufacturer Myra Security offers a secure, certified Security-as-a-Service platform to protect digital business processes. The new brand was to reflect the company's self-confidence and provide reach.
The result of our intensive analyses? The development of a targeted brand and communications strategy for a new standard in global IT security.
With a new image, expressive brand communication and an optimized website, we enabled Myra Security to present itself to the outside world with appropriate confidence.
A new color palette
A modular key visual
The modular key visual depicts the structure and functionalities of the Myra product portfolio and is effective both in its entirety and in detailed individual views, for example for product pages or data sheets.
Optimized user experience
To make the most of the potential of the website, as one of the first and most important touchpoints, a simplified navigation concept was developed. The new visual storytelling gave the user a secure "I'm in the right place" feeling. This made it possible to find convincing information and decisive arguments for the first contact with Myra as quickly as possible.