Zu sehen ist ein Laptop der die Website von Maihiro zeigt


From internal branding, including mailings, to the audiovisual area and social media

The task and the solution

For our client, an established CRM service provider, we were asked to carry out a gradual brand and website relaunch. The occasion for this was the new product division, the introduction of which provided the impetus for a rejuvenation and visual repositioning of the brand.

The relaunch process was implemented in close cooperation with the management, but the employees were also actively involved: For example, the new slogan was developed jointly using a slogan brainstorming tool. The end result was ultimately a coherent brand rejuvenation. This was reflected right down to the last corner of the brand world and could also be experienced by customers.



screenshot social media post in maihiro CI

social media

Exhibition design

Exhibition design

Icons in maihiro corporate identity


Presentations in maihiro corporate identity


Website assets in maihiro corporate identity

Website assets

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The relaunched brand included.

  • visual and internal branding incl. mailings etc.,
  • audiovisual elements such as specially created jingles and phone announcements
  • social media campaigns and engagement
  • exhibition Design.

Motion Design / Video Production

The visual restaging of the maihiro brand world also included the audiovisual area (videos, telephone announcements with audio design). Thus, we use motion design to present the functionality and advantages of the maiConnect CRM system as simply and vividly as possible.

Maihiro rocket | schoene neue kinder
Maihiro Roll Ups with comic rocket | schoene neue kinder