Brand and Website Relaunch
Our client, an established CRM service provider, entrusted us to provide them with a step-by-step brand and website relaunch. The driver for this was their new product division, the introduction of which provided the impulse for a more youthful and visual positioning of the brand.
The relaunch process was implemented in close cooperation with the management and employees. For example, the new slogan was developed together using a collaborative brainstorming tool. The end result was a well-executed, coherent brand rejuvenation. This was reflected in every corner of the brand world and could be clearly experienced by customers. The relaunched brand included, among other things:
The new visual staging of the maihiro brand included rich audiovisual elements such as videos and telephone announcements with custom audio. We designed original motion graphics to present the functionality and advantages of the maiConnect CRM system as simply and vividly as possible.
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