Bühnenbild angelehnt an die Produktkommunikation von KSB

B2B Marketing and Communication for a Global Champion

KSB is a leading provider of pumps and valves. We help them take their B2B marketing and product communication to the next level – strategically, creatively, and visually.

Our services

  • Our services

  • 01

    Brand

    • Storyboards

    • Presentations

    • Templates

    • Editorial Design

  • 02

    Digital Marketing

    • SEO & SEA

    • Campaign Setup & Management

    • Lead generation

    • Dashboards

  • 03

    Content Creation

    • Content Strategy

    • Research and Ideation

    • Know-How Brochures

    • Whitepaper

    • Video script

    • Presentations

KSB Print-Broschüre als Teil der Produktkommunikation

Brochures

KSB B2B Marketing Asset übersetzt auf ungarisch

International campaigns

iPad Mockup mit einem exemplarischen KSB Website Screen

Data visualization

Beispiel-Asset einer KSB Produktkampagne

Product campaigns

KSB Produktkommunikation als Teil eines Messeauftritts

Exhibition stand

KSB Infografik mit Statistiken

Infographics

Beispiel-Assets aus der KSB Olympia-Kampagne

Olympics campaign

Auszug aus den KSB Icon Sets

Icons

Beispielhafte Anwendung der KSB Produktkommunikation auf der Website

Website assets

Mockup einer KSB Handyhülle

Merchandize

B2B Marketing-Asset über ein Whitepaper auf Spanisch

Whitepapers

Drag for more

Innovations made visible

Holistic support and strong messages

They develop, sell and service high-quality pumps, valves and associated systems worldwide. The basis of the company's success is innovative technology based on its own research and development work, making KSB a true global champion.

These specific characteristics and promises of success should also be clearly reflected in our communication. This is why we continue to develop product and service communication in continuous collaboration and use it specifically in B2B marketing - because anyone who develops successful "Solutions for Life" naturally wants to be perceived accordingly.

As B2B brand and marketing experts, we can provide KSB with comprehensive support from our multidisciplinary teams. Both in the long-term strategic development of product and service communication as well as for many different ad hoc requirements in day-to-day marketing and sales operations. We work internationally and with different teams.

Collage mit ANwendungsbeispielen der neuen KSB Produktkommunikation

Industry communication meets strategy

Focusing on the goal together

A very successful collaboration is created in close exchange, always with a view to the common goals: Greater brand awareness in known and new markets and the clear establishment of KSB as the global market leader in its segment.

We are developing an extended color palette to achieve a clear, modern and above all authentic overall effect. It conveys the energy and diversity of the "Solutions for Life" slogan in every format and medium. Thanks to a careful selection and balance of colors, gradients and white space, we draw the focus to the quality products. The high-quality renderings clearly show how great expertise and attention to detail are combined at KSB.

Collage mit Seiten aus dem KSB Communication Guide

Global, regional, throughout all channels

Digital marketing and content strategy and execution

We offer KSB our full range of services in the area of digital marketing. We particularly love the fact that we can help shape the strategy in addition to executing and managing the campaigns. This means that we not only keep an eye on the specific activity goals at every step, but also on the big picture.

Strategic online marketing

At the heart of our collaboration in online marketing, we develop strategically sensible and directly implementable measures to support KSB along your sales funnel and deliver measurable results. We understand the needs of your target groups, define suitable measures and ensure continuous optimization. With the right performance marketing mix, always-on campaigns or specific campaigns and promotions across all markets and channels.

A graphic shows a B2B marketing roadmap with campaigns, messaging and CTAs.

Marketing dashboards

After all, marketing is not a one-size-fits-all topic. On the one hand, it is important that our experts conduct analyses in order to make data-based decisions and optimize campaigns. On the other hand, we also want to empower our customers and give them the right insights. Thanks to our marketing dashboards, you receive the most relevant information in a precise and easy-to-understand format.

Internationalization

Operating internationally means more than just translating texts. In close cooperation with the market managers, we find the right solutions for the regions and countries. Using the local language alone promises more success, but to exploit the full potential of the markets, we rely on authentic formulations, market-oriented channel use and relevant interactions. We get fully involved in all areas in order to individually evaluate, interpret and adapt the globally planned topics and thus achieve the best possible result.

SEO / SEA

Thanks to our customer focus, we make optimum use of the synergies between SEO and SEA measures. An indispensable duo, which on the one hand is one of the hygiene factors for us to ensure the best possible findability, high rankings and more qualified traffic. And on the other hand, a specialist area that is much more dynamic than you would expect. Search engine operators are constantly coming up with new rules and restrictions in order to offer searchers high-quality results with as little search effort as possible. This makes it all the more important to have the right support at hand.

KSB Print-Broschüre als Teil der Produktkommunikation

Technology that connects – Communication that convinces

From first contact to KSB fan

Unbelievable but true: we were previously only superficially familiar with the subject of pumps and valves. Little did we know - with KSB we were able to immerse ourselves in this complex world and now regularly write in-depth texts on the product and service range in detail, explain functionalities and present innovations. We use this content in a variety of ways along the sales funnel: As white papers or detailed know-how brochures, as social media animations or explanatory videos or, or, or..

In this way, the target groups receive content in the right level of detail for them, always with the aim of building lasting relationships and turning interested parties into KSB fans.

True scroll-stoppers

It's not just KSB products that move

Complex products need to be explained simply, preferably in small bites for fast-moving social media channels. And, of course, visually in line with our communication principles. Here is an example of a video series on the product launch of innovative fitting systems:

Go from reach to riches

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