B2B Marketing and Communication for a Global Champion
KSB is a leading provider of pumps and valves. We help them take their B2B marketing and product communication to the next level – strategically, creatively, and visually.
Our services
Our services
01
Brand
Storyboards
Presentations
Templates
Editorial Design
02
Digital Marketing
SEO & SEA
Campaign Setup & Management
Lead generation
Dashboards
03
Content Creation
Content Strategy
Research and Ideation
Know-How Brochures
Whitepaper
Video script
Presentations
Innovations made visible
Holistic support and strong messages
They develop, sell and service high-quality pumps, valves and associated systems worldwide. The basis of the company's success is innovative technology based on its own research and development work, making KSB a true global champion.
These specific characteristics and promises of success should also be clearly reflected in our communication. This is why we continue to develop product and service communication in continuous collaboration and use it specifically in B2B marketing - because anyone who develops successful "Solutions for Life" naturally wants to be perceived accordingly.
As B2B brand and marketing experts, we can provide KSB with comprehensive support from our multidisciplinary teams. Both in the long-term strategic development of product and service communication as well as for many different ad hoc requirements in day-to-day marketing and sales operations. We work internationally and with different teams.
Industry communication meets strategy
Focusing on the goal together
A very successful collaboration is created in close exchange, always with a view to the common goals: Greater brand awareness in known and new markets and the clear establishment of KSB as the global market leader in its segment.
We are developing an extended color palette to achieve a clear, modern and above all authentic overall effect. It conveys the energy and diversity of the "Solutions for Life" slogan in every format and medium. Thanks to a careful selection and balance of colors, gradients and white space, we draw the focus to the quality products. The high-quality renderings clearly show how great expertise and attention to detail are combined at KSB.
Global, regional, throughout all channels
Digital marketing and content strategy and execution
We offer KSB our full range of services in the area of digital marketing. We particularly love the fact that we can help shape the strategy in addition to executing and managing the campaigns. This means that we not only keep an eye on the specific activity goals at every step, but also on the big picture.
Strategic online marketing
At the heart of our collaboration in online marketing, we develop strategically sensible and directly implementable measures to support KSB along your sales funnel and deliver measurable results. We understand the needs of your target groups, define suitable measures and ensure continuous optimization. With the right performance marketing mix, always-on campaigns or specific campaigns and promotions across all markets and channels.
Marketing dashboards
After all, marketing is not a one-size-fits-all topic. On the one hand, it is important that our experts conduct analyses in order to make data-based decisions and optimize campaigns. On the other hand, we also want to empower our customers and give them the right insights. Thanks to our marketing dashboards, you receive the most relevant information in a precise and easy-to-understand format.
Internationalization
Operating internationally means more than just translating texts. In close cooperation with the market managers, we find the right solutions for the regions and countries. Using the local language alone promises more success, but to exploit the full potential of the markets, we rely on authentic formulations, market-oriented channel use and relevant interactions. We get fully involved in all areas in order to individually evaluate, interpret and adapt the globally planned topics and thus achieve the best possible result.
SEO / SEA
Thanks to our customer focus, we make optimum use of the synergies between SEO and SEA measures. An indispensable duo, which on the one hand is one of the hygiene factors for us to ensure the best possible findability, high rankings and more qualified traffic. And on the other hand, a specialist area that is much more dynamic than you would expect. Search engine operators are constantly coming up with new rules and restrictions in order to offer searchers high-quality results with as little search effort as possible. This makes it all the more important to have the right support at hand.
