A new home in just a few clicks - or a major real estate investment
With buildings such as Munich's "Joseph Pschorr Haus", or the concept shopping mall "Bikini Berlin", Bayerische Hausbau's buildings shape the urban landscape of major German city centers.
In line with this, a memorable web presence is to be created that reflects the complex portfolio. With its two business segments, Real Estate and Development, Bayerische Hausbau offers a diverse range of products and services. In doing so, it stands for high-quality and pioneering architecture as well as cityscape-defining neighborhood developments. This high standard was also to be reflected on the company's website. What was needed was a high-quality digital marketing, communication and sales channel for very different target groups: Buyers of private real estate, commercial tenants, advertisers in the press, but also residents of larger construction projects.
A website that markets objects efficiently, convinces rationally and inspires emotionally at the same time.
To meet the diverse requirements of this project, user personas, customer journeys, and business and IT requirements were defined in several workshops. The challenge: A real estate investor must be picked up, guided and served just as well as a family looking for a home. Commercial customers should be enthusiastic about a rental property, and an applicant about a vacancy. With these goals in mind, the information architecture and user journeys were successfully tailored to the needs of the various target groups in a UX design phase. The new design of the website was to build on the existing corporate identity, but expand it with a new image and illustration concept and a contemporary look and feel.
The technical implementation was based on TYPO3. The system was extended by several connections to third-party systems. In the end, we were able to realize a website that combines many different virtues and conveys a clear message: Innovation meets tradition - efficiency meets emotion.