With the Marketing Automation solution from Marketo, marketing departments get real support to successfully master the different tasks in (digital) marketing. Predefined workflows and automated tasks simplify marketing processes, saving time and manpower. With the Marketing Analytics function, you will see at a glance which campaigns are successful and which do not deliver the desired ROI. Marketo´s smart software solution also strengthens the collaboration between marketing and distribution, because to generate leads and convert these leads to customers, good cooperation is necessary.
Marketo's Marketing Automation solution offers the technical prerequisite for personalized and individual communication through intelligent campaign management – a critical component for a positive customer experience. Marketo doesn’t just support content marketing in the distribution of content across several online channels. Marketo can also be used to plan and implement entire campaign routes and measure their performance. Based on data and behavior, Marketo Marketing Automation can deliver the exact content that is hyper-relevant to the user at the current stage of their customer journey.
The Marketo Platform is a powerful tool that can use inbound marketing measures to increase the visibility of your company, generate more traffic and ultimately win high-quality leads. Moving beyond lead management, these leads can be further developed through focused nurturing with relevant content until they are classified as "ready to buy" and can then be handed over to the sales team.