Content Marketing

Your experts for content marketing. Content conception & content creation. We inspire your customers with unique content and increase your visibility.

[Translate to English:] Illu Content Marketing Agentur [Translate to English:]
Content Marketing Services
  • Content Audit & Analysis
  • Content Conception
  • Content Creation
  • Content Distribution
  • Performance Tracking

Exciting. Funny. Creative. Useful.

Good content can be applied in many forms – from emotional storytelling for B2C to solution-offering contributions in the B2B space. As an agency for digital marketing, we focus on the digital customer experience. We know that this experience can only grow through customer-centered and personalized communication.

With content marketing, you can provide your customers and prospects with individual content that offers authentic value, and that proves useful or entertaining to them. Using exactly the right content at each stage of the customer journey creates the best possible user experience – and that in turn creates long-lasting customer loyalty and real a real connection with your company.

Good content marketing follows these principles:

  • With your content, offer real tangible value and benefits.
  • Always be authentic.
  • Provice only factual information appropriate to the context. Advertising messages are out of place in content marketing.
  • In content marketing, follow an overall strategy that positions you as a thought leader.

Content conception & creation

Creating good content takes a lot of time and effort. Focus on your core business and simply leave the conception and creation of content to us. With our many years of experience in online marketing, branding and digital communication, we are able to be your perfect partner. Not only do we develop a clear content marketing strategy with you, but we also handle the content creation and help you choose the right content vehicles for you such as text, images or videos. We create content which will intrigue  and convince your audience from the very first moment. And content that will be perfectly tailored to fit your target group.

Our content creation services:

  • Landing pages
  • Microsites
  • Whitepapers
  • Blog posts
  • Videos
  • Illustrations
  • Animations
  • Podcasts
  • Infographics and data visualization

Lead Generation & Lead Management with Content Marketing

Content Marketing – the all-rounder for Sales & Marketing

Content Marketing is the "all purpose tool" for every stage of the Marketing and Sales Funnel. If the content is well done, it can support in the conversion of website visitors into loyal customers.

The inbound marketing tool helps to convert customers, generated via search engines or social media traffic, into leads. With the help of content marketing and marketing automation, a lead is "fed" (Lead Nurturing) until it becomes a "Sales Qualified Lead" and, in the best case scenario, the purchase is concluded. And let’s not forget: the sales cycle doesn’t end there – you also want to engage your existing customers with great content, so you can keep those loyal customers coming back.

Content Marketing & SEO

A perfect match

One  can't succeed without the other. Search engine optimization creates the technical requirements for content marketing, and content marketing delivers the exact content users are looking for. The rule is simple: the better content meets the user's needs, the more successful SEO will be. It is helpful to include relevant SEO keywords in your content, but high quality content that delivers exactly what the user is looking for is paramount to SEO success. If the content is prepared in the best possible way, both in terms of substance and format, a positive user experience is achieved. Positive user reactions in turn contribute to a good SEO ranking. And so the cycle continues.