Business and commerce portals

An antiquated IT landscape with isolated solutions, disconnected processes and organisational silos can turn the B2B customer life cycle into a gruelling journey involving:

• reduced functionality
• lengthy response times 
• differing information from various platforms
• poor communication
• a lack of transparency in delivery statuses or price calculations
• a great deal of time and effort needed for customer service and order management

Given that B2B products and multilevel marketing models are extremely complex at the best of times, such a patchwork approach can cause significant problems throughout the customer relationship. It tends to create an unsatisfactory user experience and overly burden sales and support teams. Indeed, it can even prompt the customer to change to a more accessible competitor. 

A modern business portal seamlessly connects sales, marketing and customer service, combining all customer-oriented processes in one multichannel solution that is tailored to your organisation.

A business portal is more than a spare parts store, a marketing website or a basic support-ticket system for partners. It connects elements relevant to your company from marketing, sales, configuration, commerce and customer service to form the hub of the B2B customer life cycle.  It digitally supports interaction between your customer and your company, from information procurement through the purchasing process to the after-sales service. 

Portal solutions are ideally suited to supporting all interactions between company, customers and partners. In addition, they support both multilevel marketing models and direct sales. What’s more, the data provided by portal solutions enables you to optimise the customer experience, marketing and business processes alike.

Benefits over traditional websites and online shops:

• digital contact with all stakeholders in your sales model
• cross-touchpoint interaction options such as the website, app, chat, etc.
• business processes are performed online 
• valuable insights into your target audiences’ needs 
• seamless integration of pre-sales and after-sales processes
   

How exactly do we achieve this for your company? By understanding your business processes and products. This enables us to create a solution that meets your company’s needs as well as those of your customers – no matter how many systems need to be connected.

We’ll create efficient architecture for your portal that can be scaled with your company: API-first and headless. This will result in a technical solution tailored to your requirements, guaranteeing:

• agile extension of functionalities
• seamless integration and additions of third-party systems
• adaptability to changes within and outside your organisation
   

In a remote session, we will discuss your objectives, target audiences, parameters, business processes and requirements. Based on this discussion, we will produce an initial high-level solution proposal, a roadmap and a price estimate for your business portal. All within ten days. Free and non-binding.