Services

B2B agency

We bring together marketing, branding, technology, and UX – with digital solutions that position your B2B brand for success, even in complex market environments.

B2B Dynamics? That’s Where Clear Strategy Begins

Looking for a B2B agency that brings clarity to complex products and business models? Across more than 500 projects and for over 100 clients, we’ve proven over the past 24 years that our digital strategies move B2B brands forward. With us, you get everything from a single source: From branding and marketing to sales enablement and smart tech solutions – all wrapped in a seamless UX.

Want to benefit directly from our B2B expertise? Let’s talk!

  • Zu sehen ist das GE-Healthcare Logo in blau
  • Zu sehen ist das Homann Logo in blau
  • Zu sehen ist das Commercetools Logo in blau
  • Zu sehen ist das Normagroup Logo in blau
  • Zu sehen ist das SAP Logo in blau
  • Zu sehen ist das Celonis Logo in blau
  • Zu sehen ist das E-Handwerk Logo in blau

B2B Has Its Own Rules. As a B2B Agency, We Know What Drives Success.

As a B2B company, you need a partner who combines creative curiosity, technological innovation, and strategic foresight to unlock new digital opportunities. That’s where we come in – as a specialized B2B agency.

We understand that

  • B2B products often require explanation
  • Purchase processes are long and complex

Your audience is hard to reach and expects tailored content? Our digital strategies deliver precise, impactful solutions with lasting results.

Ein Bild zeigt ein Tablet, das ein mögliches Design für die AeroSys Website andeutet. Im Hintergrund sind abstrakte Elemente, die an einen Himmel erinnern.

» As a large mid-sized company, we need agency partners who bring together expertise across multiple digital disciplines, understand technical products, and have the experience to meet our international expectations – while staying grounded and collaborative. Working with SNK is both successful and fun.

Steffanie Rohr
Director Marketing EMEA, NORMA Group

We Were Curious: What Makes a Great B2B Website?

We set out to get on the bottom of that question– and compiled our findings in the B2B-Website-Report. We analyzed 50 B2B websites and identified practical ways to boost website performance. Most sites could achieve significantly better results with focused optimizations – but knowing where to start is critical. Our 5x3 success factors show you the way.

Complex Products, Diverse Audiences, Multiple Sales Channels – We Understand the Challenges of B2B

We design B2B solutions that are strategic, creative, and built using cutting-edge tools – solutions that make an impact and differentiate your brand.

Whether it’s international growth, a website relaunch, data-driven campaigns, or complex sales processes – we bring structure to complexity and turn your brand into a digital experience through outstanding UX. We help you reach your audience with precision. 

What We Deliver:

  • Digital solutions for marketing and sales,
  • technical integration and automation,
  • structured processes and workflows,
  • optimized product and service portfolios, and
  • sharpened brand and product communication

Sophisticated Technical Solutions for B2B Are Part of Our Daily Work

We build customized technical systems and integrate them seamlessly into your digital architecture. This enables your B2B company to efficiently digitalize processes and engage customers with precision.

Standard solutions aren’t enough? We know. That’s why we think ahead, develop innovative concepts, and deliver tailored solutions for complex requirements. 

Our technologies integrate smoothly into your existing system landscape – ensuring seamless operations and digital experiences that not only inspire but deliver real business value. These include:

High-Impact B2B Websites

With Thoughtful Information Architecture and Seamless System Integration.

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Helpful Product Configurators

To make complex technical products accessible and easy to understand.

Agile CMS Solutions

For efficient content management – flexible, scalable, and future-ready.

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Outstanding Web Apps

From customer service apps to powerful sales enablement tools for your teams.

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Smart Marketing Automation

To target leads effectively while reducing the workload for your sales teams.

Zu sehen ist eine Grafik, die eine intuitive Benutzeroberfläche für eine einfache Pflege der Website darstellt, von der Designagentur SNK

Intuitive UX Design

User-friendly, efficient, and aesthetic. The guiding principle behind every digital touchpoint.

500+ Projects Across Diverse Industries – Your B2B Agency with Vision

From software providers and industrial engineering to medical technology – our B2B agency understands the unique challenges of a wide range of industries. With over 500 successfully completed projects for more than 100 clients, we’ve proven our ability to navigate complex processes and develop effective, tailored strategies.

24 Countries, One Brand, Maximum Awareness: Marketing for Yunex Traffic

For Yunex Traffic, a Siemens spin-off, we developed a strong corporate website that now serves as a global marketing hub. The international rollout strategy spans 24 countries and includes Matomo tracking for KPI monitoring – ensuring maximum visibility and performance.

Comprehensive Digital Marketing for KSB – The Market Leader in Pumps and Valves.

From brand strategy and marketing to content creation – we support KSB with a holistic digital marketing approach. In addition to managing campaigns, we also help shape the company’s strategic direction – always with the bigger picture in mind.

KSB Print-Broschüre als Teil der Produktkommunikation

Brochures

KSB B2B Marketing Asset übersetzt auf ungarisch

International campaigns

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Data visualization

Beispiel-Asset einer KSB Produktkampagne

Product campaigns

KSB Produktkommunikation als Teil eines Messeauftritts

Exhibition stand

KSB Infografik mit Statistiken

Infographics

Beispiel-Assets aus der KSB Olympia-Kampagne

Olympics campaign

Auszug aus den KSB Icon Sets

Icons

Beispielhafte Anwendung der KSB Produktkommunikation auf der Website

Website assets

Mockup einer KSB Handyhülle

Merchandize

B2B Marketing-Asset über ein Whitepaper auf Spanisch

Whitepapers

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The goal was to create an extraordinary, innovative brand and website together with SNK – mission accomplished!
The team has a lot of experience with SaaS projects, a professional and modern approach (you’re smoothly guided through workshops and project phases toward the goal). Working together is fun!
Julia Gölles VP Marketing, Parloa GmbH

Scalable SAP Integration, UX, and CPQ App Development for a Door Manufacturer

To maximize sales efficiency, we developed a high-performance CPQ application, that enables fast product configuration, quote generation, and seamless SAP integration. Through data consolidation, agile development, and self-contained integration, we created a complete quoting workflow. With a strategic foundation, UX design, a scalable backend, and complex permission structures, we delivered a future-ready, enterprise-wide solution built for maximum performance.

Your 360° B2B Agency – Everything from a Single Source

We tightly interconnect our four core disciplines to deliver digital solutions that create real value for B2B companies, their customers, and their teams:

  1. UX Design
  2. Technology
  3. Brand
  4. Marketing

From B2B Marketing to Lead Generation – Smarter Connected, More Effectively Delivered.

Strategy, technology, design, and marketing – we bring it all together. Holistic thinking and execution are the foundation of digital experiences that make an impact and deliver lasting value.

  • Strategy & Consulting: Clear positioning, deep analysis, digitally led: we help brands grow using our proven Brand KPIs and DCX frameworks.
  • Content & Storytelling: We make complex topics easy to understand – through whitepapers, videos, blog articles, and cross-channel B2B communication.
  • Campaigns & Lead Generation: measurable results through performance marketing across all channels, smart automation, SEO/A, and website relaunches. 
  • Design & User Experience: Design that integrates all disciplines – with intuitive navigation and high-conversion landing pages.
  • Technology & Implementation: State-of-the-art technology for B2B websites, platforms, and web apps – from product configurators and headless applications to PIM integrations.
  • Zu sehen ist das SAP Logo in blau
  • Zu sehen ist das Oracle Logo in blau
  • Zu sehen ist das Salesforce Logo in blau
  • Zu sehen ist das Hubspot Logo in blau
  • Zu sehen ist das Microsoft Dynamics Logo in blau
  • Zu sehen ist das Personio Logo in blau

Our B2B Agency Operates with the Highest Standards in Quality Management and Information Security

We align our processes with proven guidelines for quality management and information security. These high standards guide us in developing reliable, secure, and sustainable digital solutions.

SNK ist seit über 20 Jahren TYPO3 Gold Partner, mit dem CMS werden Marketing Websites sowie Web- und Business-Portale für B2B entwickelt

TYPO3 Gold Partner and Winner of the TYPO3 Award 2024

As a TYPO3 Gold Partner and winner of the 2024 TYPO3 Award (Enterprise), we provide:

  • Reliable maintenance,
  • regular updates, and
  • long-term support.

Our active role in the TYPO3 community ensures we stay ahead of the curve when it comes to the latest security standards, features, and performance enhancements.

With TYPO3, we combine advanced technology, UX design, and conversion-optimized content – strengthened by SEO and ads – to grow your digital presence and deliver measurable results.

Proud to Be an Ibexa DXP Gold Partner

With ibexa, we bring together: 

  • headless CMS,
  • personalization, and
  • e-commerce

on a flexible, scalable platform. Thanks to its API-first architecture and seamless integration with ERP, CRM, and PIM systems, we help optimize your digital business processes – for an efficient, future-ready digital experience.

These high standards aren’t just badges of honor – they represent our commitment to delivering smart, high-impact B2B solutions that leave a lasting impression.