Complete Brand Relaunch and Brand Positioning.
We were tasked with relaunching the brand for the start-up Squirro and creating a precise brand positioning for them. The core of their business - software based on artificial intelligence - required a precise market positioning and a simplified presentation for the B2B target group.
The core brand was first developed in workshops with the management. We also discovered the client’s untapped market potential using well-founded competitive analysis and we created a strategic brand position to help them realize this potential. Next we executed a visual makeover that energized and emotionalized the brand. The end result was a holistic relaunched brand, which was harmoniously reflected across their entire communications portfolio and allowed them to stand out in the crowded B2B sector. The new brand includes, among other things: